TypeCon: Resound

Branding

Objective

Update the logo for the 2016 TypeCon, solely taking inspiration from the theme, Resound as well as the location Seattle, WA.

Deliverables

Logo
Poster
Wayfinding

Solution

In the definition, Resound (verb) is to fill a place with sound; be loud enough to echo. The graphic element in the logo is a recreation of the recorded sound wave of the word Resound. The cool blues color palette is informed by the location Seattle, WA. The ultimate deliverable that the logo gives is a combination of sound and water.