Mapping Postcards

Branding

Objective

Create a kit that focuses on and educates about a social innovation of choice. Create the logomark, brand standards and packaging, and curate the selected items inside the kit.

Deliverables

1 4”x6” Denver perforated postcard booklet with 20 custom postcards
1 4”x6” Copenhagen perforated postcard booklet with 20 custom postcards

Solution

I created 2 matching postcard booklets containing a curated selection of photographs featuring local recognizable landmarks and abstract patterns and textures based on Denver & Copenhagen.