CulturePass

Packaging & Branding

Objective

Create a kit that focuses on and educates about a social innovation of choice. Create the logomark, brand standards and packaging, and curate the selected items inside the kit.

Deliverables

Logo
Brand standards
External branding package
Internal branded items
Branded booklet

Solution

CulturePass was created as an on-demand subscription box, for anyone interested in learning about a new culture or to prepare for an upcoming trip. Each box comes with a variety of items that are exclusive to the selected country, as well as a small booklet that gives some history on the country and information on the items contained inside the box. The box features Italy and the Italian culture.

Brand Standards & Process