SpiritWays

Branding

Objective

To create an updated logomark for SpiritWays, a metaphysical store to the Denver community, which has been locally owned and operated for over 20 years. It was important that their identity mark reflect their love of fairies and dragons.

Deliverables

Logo
Brand standards
Collateral

Solution

I created a logomark that embraces the whimsical nature of SpiritWays through curvilinear shapes and incorporates the alchemic symbols for the four natural elements; earth, air, fire, and water, to connect to their metaphysical roots and allow them to continually enhance our own human experience.

Brand Standards & Process